"Aeras" Case: Heating and Air conditioning advertising

Aeras is a company that provides heating, ventilation, and air conditioning.

The result for one month:

190 leads

for $6.6

15 purchases

for $83

$0,31

price per click

1,42 %

CTR

$ 1258,69

Advertising costs

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to increase orders and cover a larger base of potential customers.

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Here numbers speak for themselves! We have analyzed advertising gaps in past cooperation, created a new strategy, tested audiences, and found working relationships and the most optimal solutions.

It gives the client even greater effect than he expected because he thought that advertising was always about risk. But we can assure everyone: quality analysis minimizes unnecessary costs and allows you to work only with those creative ads that give the effect!

The uniqueness of the project

Launching and testing advertising campaigns in different directions helped us to distinguish goods that have the highest demand for the “hot” audience. At the same time, we realized what is looking for a potential client, and how to interest an audience that has not interacted with us before and does not know the benefits of our air conditioning and heating systems.

Internet Marketing for “Aeras” from Fish Digital

Stages of work on the project

Meta Ads (Facebook and Instagram)

Prepared designs of pictures, and texts.

Chose audiences for start-up advertising.

Tested hypotheses, banners, and types of audiences.

Developed a promotion strategy and a step-by-step work plan.

Calculated the budget according to advertising data and changed it.

Launched targeted advertising for Facebook, and Instagram.

Set up and optimized advertising according to the results of previous work.

Scale all advertising campaigns.

Worked in the style of Fish Digital: complex internet marketing

Promotion of social network pages

Targeted advertising on Instagram and Facebook

Text examples

Design examples

Advertising worked for success! Since the total amount of purchase of heating and air conditioning is quite high, the price for lead (potential client) came out low at only $6.6. But the most successful result of the project is the price per click. We managed to interest hundreds of people for $0.31!

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