Brotherhood ™ Case: Military Marketing

Brotherhood ™ is a Ukrainian manufacturer of military clothing and tactical equipment. It is very relevant for the domestic market.

Meta results for the first month:

+49

new clients for B2B

+131

purchases

2,3%

CTR

is the price per client

Google results for the first month:

+107

add to cart

+37

sales

+309

calls

UAH 2100

average check

Request

to increase sales but reduce sales price. That is, advertising should have a greater effect with lower costs.

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Input data

For this project, the customer asked us to provide deep analysis, adjust the settings, deduce working connections, and transmit all the information to their team. We have gradually set up the entire online sales system and reduced the purchase price. What exactly – read below!

Successful advertising campaigns preceded quality planning: analysis of the target audience, detailed processing of clients' portraits, goals, accurate budgets, visual banners, and texts. We launched advertising for the whole period of cooperation for 23 different audiences: 15 by interests and 8 from the customer base. This is what allowed us to identify the best-working suggestions and optimize advertising!

The uniqueness of the project

The work of dozens of advertising banners and audiences has made it possible to identify several of the best, which work steadily and effectively to attract new clients.

The unique feature of the project was that it is now very relevant for the Ukrainian market. We tried quickly to meet the needs of potential customers: advertised backpacks for Starlink, drop-shipping for military-style clothing, armor, and everything that could be useful.

Internet Marketing for Brotherhood ™ from Fish Digital

Stages of work on the project

Content

Developed advertising tactics, SMM strategy, and creative content plans.

Launched advertising campaigns for 23 audiences.

Promoted Instagram and Facebook pages regularly and actively.

Provided copywriting.

Meta Advertising

Developed dozens of ads.

Tested audiences (only 23 from the base, social networks, requests, and interests).

Launched targeted advertising for 8 various products.

Set up and optimized advertising according to the results of previous work.

Google Ads

Launched 5 advertising campaigns on the search network.

Transferred them to the type “Performance Max”.

Made campaigns for the sale of clothing, armor, ballistic bags, and accessories.

B2B

Developed a promotion plan for B2B: audiences, goals, budgets, pictures, and advertising text.

Agreed and launched advertising cooperation on B2B.

Tested various hypotheses and advertising with audiences.

Worked in the style of Fish Digital: complex internet marketing

SMM

Branding and unique management of social networks: Instagram/ Facebook

Promotion of social network pages

Targeted advertising

Google Ads

5 advertising campaigns

Text examples

Design examples

We tested many ads and received more than 300 calls, high checks, and almost 50 new customers in the B2B segment in the first month! We are proud of this case and its success, and especially the fact that we have promoted the advertising of such necessary goods for Ukrainians! Together to victory!

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