The Real Estate Case “Wol.green Polyana”: Marketing, Website, and Total Success
Wol Green is an apartment hotel in a balneological resort whose developer offers both selling and rooms as an investment for rent.
Results for 5 months on Facebook ADS:
131
leads (clients)
$12
is the average price of a lead
60
applications on the site
$19
is the average application price
$ 3602,70
Advertising costs for 5 months
Results for 5 months on Google ADS:
30
applications
356 769
showings
16 400
clicks
2,40%
CTR
40 650 UAH
Advertising costs for 5 months
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We've come to the success of this project through all channels: the creation of a landing page, advertising banners on Facebook, active ads on Google, constant testing, and more. The client also actively conducted his PR campaign, interviewed, and participated in exhibitions. All this helps us sell 60% of all apartments in just 5 months!

Interestingly, among the dozens of ads, green banners with the image of the Carpathian Mountains and forests get the biggest success.
The uniqueness of the project
Wol.green Polyana is a project we've led from the beginning: from a client survey, defining goals, and finding their main benefits. It's this deep brand work and testing of numerous advertising banners that allowed us to achieve such success. Also, we have realized that in this project is only one action which is selling apartments. It requires a direct, full, stylish landing page, where potential clients can find all the information they need.
Internet marketing for Wol.green Polyana from Fish Digital
Stages of work on the project
Content
01
Launched all social networks from scratch.
02
Developed advertising tactics, SMM strategy, and creative content plans.
03
Projected advertising campaigns on Facebook.
04
Tested dozens of advertising banners.
05
Regularly and actively support Instagram and Facebook pages.
06
Provide quality copywriting that describes all the benefits.
Google Advertising
01
Created a new Google account.
02
Constructed Google Tag Manager accounts, Google Analytics, and Google Ads.
03
Produced events so that all data could be automatically transmitted to the advertising office.
04
Entered the basic settings in all accounts.
Website
01
Developed a landing page for the apart-hotel.
02
Described all the usefulness and what the client will receive.
03
Painted the benefits.
04
Provided a stylish design.
05
Took care of page conversion and actions.
Worked in the style of Fish Digital: complex internet marketing
SMM
01
Branding and unique management of social networks: Instagram/ Facebook
02
Promotion of social network pages
03
Targeted advertising
Google
01
Contex advertising
Website
01
Copywriting
02
Design
03
SEO
Text examples
Design examples
We covered the entire spectrum of online advertising. Together with the active efforts of the client's PR team, the invested funds have paid off and made a profit from more than 60% of the apartments sold in just 5 months. Here is the real power of advertising!
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