How to promote cosmetics? BlackTouch Marketing Case

BlackTouch is a cosmetics store for women who love and take care of themselves.

10000+

new followers

≈ $3,20

per purchase on the site

≈ 224

purchases every month

9,84

ROAS

$2500/month

Advertising budget

Request

to increase brand awareness and sales with the help of a visual component on pages and creative product shots.

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Comprehensive work with user content helped us to deeply develop a love for the brand and significantly increased sales. We started with a trendy and aesthetic visual, as required by the niche, and continued to fall in love with our product through active interaction with subscribers.

It's the first project where we downloaded Reels as soon as they became available in Ukraine. Already on the first video, we received more than 30,000 views.

Cosmetics advertising was based on a visual component: high-quality and trendy layout in the feed, image videos for Instagram, and UGS content.

The uniqueness of the project

In this project, we managed to significantly increase user-generated content (UGC). Followers and customers posted photos, videos, testimonials, comments, shared experiences, and interact, which became a valuable source of persuasion from satisfied customers to new ones.

It's how we attracted a new audience, improved interaction with consumers, and created strong trust between the brand and customers.

Advertising for a cosmetics store by Fish Digital

Stages of work on the project

Content

Developed a marketing and content strategy.

Designed Instagram and Facebook pages in a corporate style.

Created a page and launched TikTok.

Wrote easy, native, informative, and communicative posts on social networks.

Developed dozens of creative and image videos for advertising.

Adjusted and optimized targeted advertising.

Brand development

Created branded stickers and AR masks because gamification captivates users and makes the user experience more interesting.

Found a brand ambassador. The cosmetologist shared the rules for using care products.

Conducted professional photo and video shoots, which provided a trendy visual.

Collaborated with local and regional influencers.

Worked in the style of Fish Digital: complex internet marketing

Text examples

Design examples

Comprehensively achieved a wow result, because ≈ 224 purchases every month was a huge success!

Marketing of cosmetics is not easy. This industry is very competitive: both for manufacturers and for resellers. To successfully attract the attention of the target audience, it is necessary to constantly be one step ahead of tendencies, and new trends, as well as meet all international quality and safety standards. Our emphasis on connecting with the audience + attracting attention with trendy visuals gave the best result such trust and satisfaction of consumers.

We have done everything to make the interaction with this brand different from others in the niche.

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