New York City Bride Case: International Customer

New York City Bride is a wedding dress salon in the United States.We have been working online for two years, so we have something to tell!

1000+

add to cart

130

checkouts

150 000

visits to pages

purchases

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to increase sales, explore new online sales channels, and promotion of dresses; to involve new audiences.

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In this project, we attracted various advertising channels. Pinterest helped us to cover new audiences and interest potential buyers with new boards and selections of popular dress models. It's one of the few projects where we attracted Pinterest. Although, we have plans to use it also as a separate tool, not just through the Meta Ads remarketing campaign.

The uniqueness of the project

Pinterest board got the best sales: bestsellers of wedding dresses in 2023, the most popular dresses in 2023, autumn, and other seasonal dresses. We have made an effort in the visual component and identified the audiences for targeting. Pinterest on this project has become a key to reaching new potential customers!

Internet Marketing for New York City Bride from Fish Digital

Stages of work on the project

Meta Ads (Facebook and Instagram)

Tested the audiences.

Launched targeted advertising for Facebook and Instagram.

Set up and optimized advertising according to the results of previous campaigns.

Through the Meta Ads remarketing campaign, we have covered an audience that came from Pinterest to the site.

Worked in the style of Fish Digital: complex internet marketing

Promotion of social network pages

Targeted advertising

Advertising on Pinterest

Text examples

Design examples

For two years of cooperation, we have observed positive dynamics in advertising. Thanks to testing various banners and texts, we consistently attracted an interested audience and those who weren't interested in dresses before and never interacted with the brand.

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