Input data
On this project, we managed to increase brand awareness and get high benefits with low investments: from $500 invested in advertising, we received more than $9,000 from purchases on the site.
Advertising for the automotive industry is always about authority and proving quality, guarantees, and interaction with the client based on trust and brand strength. Also, a certain difficulty lies in the fact that the target audience is mostly men. That is why advertising requires a certain formality. Men are less likely to make impulse purchases, so we worked on the benefits, not just the picture.
The uniqueness of the project
A shop-distributor of spare parts is not an easy client because advertising must work comprehensively for the sale of many thousands of products. We made it universal, deeply working on brand trust and guaranteeing the best quality. We chose blue colors for ads, which subconsciously evoked authority.
Online marketing for Auto-mechanic by Fish Digital
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