Input data
On this project, we had clear goals: to reach a high level of recognition in the market so that the “Lookfort” disposable utensils were in demand in restaurants and hotels. We also had to attract potential clients through social networks to help the sales department.
We only had to bond and interest the client to contact, so we have chosen to create non-banal creative ads and videos that capture attention.
Bright and moving visual banners worked! But for us, the challenge was in the continuous accompaniment of our marketer and in the creation of a content strategy that would sell a wide range of goods. Just imagine: our client sells more than 45 groups of goods on their site!
The uniqueness of the project
“Lookfort” already had an unsuccessful experience with advertising campaigns with low results (CTR – 0.01%). That is why we conducted an analysis, brainstormed, approved a cool media plan and constant support from the advanced marketer, launched a test hypothesis, and set up the UTW tags to check the site’s attendance constantly.
Internet Marketing for LookFort from Fish Digital
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