The marketing case of educational institution advertising: modern private school “European Collegium”
Eurocollegium is a team that creates and implements new standards of modern education for any age and type of engagement. A whole new level of knowledge acquisition!
Advertising budget: targeted advertising — $500-700/month  contextual advertising — $500/month
↑ the constant
growth of subscribers
↑ audience
activity
100+
leads
6000+
clicks
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effective lead generation of applications for admission to school, kindergarten, or distance school; active involvement of interested customers: parents and children who seek to get more than conventional education gives.
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We have achieved flawless results from many advertising channels.
  • Using the “conversion” goal, we got 74 leads with an average price of $6.91;
  • using the “lead-form” goal, we got 31 leads with an average price of $14.27;
  • results from contextual advertising: conversions — 102.11;
  • the conversion rate is 1.68%; conversion cost — $195, clicks — 6.08 thousand
This is one of our favorite projects because we put together a lot of remarkable ads. We were trusted with unusual solutions, and that's why we achieved such results!

Advertising of the Eurocollegium school went through many channels. Targeting and contextual advertising aimed not only directly at the kindergarten and school in Kyiv but also at distance learning in other cities of Ukraine and European countries. This wide range of geolocations for potential clients created difficulties in direct targeting, but opened up many opportunities!
The uniqueness of the project
Advertising an educational institution is a big responsibility. In this case, we accumulated all the advantages, constantly broadcast care, involvement, and interactivity. It gained trust and built a strong connection between the school, potential students, and students. Reviews and communication spoke for themselves, and the trend management of social networks actively attracted attention.
Educational Marketing by Fish Digital
Stages of work on the project
Content
01
Developed advertising tactics, SMM strategy, and creative content plans.
02
Launched advertising campaigns in search networks and YouTube.
03
Regularly and actively maintained Instagram and Facebook pages.
04
Provided copywriting.
05
Wrote informative posts on social networks.
Advertising
01
Developed dozens of creative ads.
02
Tested audiences.
03
Launched targeted advertising in various directions.
04
Configured and optimized targeted and contextual advertising.
Worked in the style of Fish Digital: complex internet marketing
SMM
01
Branding and unique management of social networks: Instagram/ Facebook
02
Creative management of social networks
03
Promotion of social network pages
04
Targeted advertising
05
Contextual advertising
Text examples
Design examples
We achieved a comprehensive result from interactive page maintenance to setting up optimized targeted and contextual advertising, which steadily provided new interested leads for the school and kindergarten in Kyiv and for the distance school!
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